“‘Halo’ merchandise is a logical way to earn some extra revenue and they are trying to collect on as many fronts as they can to turn Xbox into a profitable business,” said Matt Rosoff, an analyst with Directions on Microsoft. Yet Microsoft is driving to make the games division profitable this fiscal year, so every penny counts. Evaluate their financials based on HALO Branded Solutions's post-money valuation and revenue. The game features a space marine called Master Chief trying to save humanity from an alien army known as the Covenant,įor a company expected to post $57 billion in revenue this year, such licensing deals are little more than a rounding error. See HALO Branded Solutions funding rounds, investors, investments, exits and more. Hailed by some as the “Star Wars” for Generation Xbox, the “Halo” franchise has spawned a mini-empire of licensed toys, clothing and tie-ins. “Halo” is crucial to the success of Microsoft’s Xbox video game business, which has lost billions of dollars since it was started in 2001 as a way to counter Sony Corp’s growing dominance. The game features a space marine called Master Chief trying to save humanity from an alien army known as the Covenant, REUTERS/Handout Hailed by some as the "Star Wars" for Generation Xbox, the "Halo" franchise has spawned a mini-empire of licensed toys, clothing and tie-ins. The firm’s clients include more than 100 of the Fortune 500 as well as thousands of mid- and small-size organizations.A screenshot from "Halo 3" in an image courtesy of Microsoft. HALO has more than 2,000 employees and 42 global offices. “Cathie is the latest executive we have attracted from outside the industry to provide depth and experience to support future growth, enhancing the selling experience for our valued sales team and providing innovative solutions for HALO clients.”īased on reported 2020 North American promo product revenue of $765.7 million, HALO ranked first on Counselor’s most recent list of the largest distributors in the industry. “Paul and Dawn are excellent examples of how industry veterans help HALO continue to be a destination of choice for account executives and customers,” said Simon, a member of Counselor’s Power 50 list of promo’s most influential people. Her experience also includes executive leadership roles at AllCom Global Services, a provider of critical technology infrastructure solutions. Revenue: 500 million to 1 billion (USD) Competitors: Unknown. Hernandez comes to HALO from Equifax, a multi-billion-dollar leader in the workforce solution, data and technology market. Industry: Advertising & Public Relations. Going forward, she’ll be responsible for propelling HALO’s capabilities in all aspects of order management, including processing, customer service and billing. Meanwhile, Cathie Hernandez has joined HALO as senior vice president of drop ship operations, reporting to COO Kevin Pollack. Reporting to Jim Stutz, HALO’s vice president of sales and business development, Olds “will be accountable for translating her knowledge and relationships into strategies to improve our prominence externally and to deliver value for our account executives,” HALO said. Marketing & Sales solutions that accelerate and sustain commercial transformation for businesses. Olds, the current chair of the PPAI board of directors, has been with HALO for 33 years and previously served as senior vice president of operations. In another key move, Dawn Olds is stepping into the role of senior vice president of industry relations and DEI (diversity, equity and inclusion) at HALO. The industry veteran, who spent about two decades at PPAI including 10 years as CEO, will report to HALO CEO Marc Simon. HALO Branded Solutions Profile and History. It offers calendars, keychains, tags, novelty items, toys, personalized bags, drinkware, office gifts, pens, stationery, promotional apparel, and other products. The company specializes in branded merchandise, uniform programs, as well as recognition and incentive solutions. In his new position, Bellantone’s charge is to develop strategies to address the many needs of HALO’s global client base. Overview HALO is a customized promotional products distributor. HALO executives Paul Bellantone, Dawn Olds and Cathie Hernandez Contact: Katie Cloar Senior Brand Consultant (205) 533. Bellantone joined HALO in 2021 as senior vice president of sales for the western U.S. 765MM Revenue in 2020 112 Fortune 500 Clients 42 Offices Worldwide 9 Fulfillment Centers HALO Branded Solutions 1500 HALO Way Sterling, IL 61081 (855) 425-6266. Paul Bellantone, former CEO of industry trade association Promotional Products Association International (PPAI), has been named senior vice president of customer experience. HALO Branded Solutions (asi/356000), the largest distributor by revenue in the North American promotional products industry, has hired a new executive and announced new roles for two other company leaders – moves the Sterling, IL-headquartered firm asserts will fuel competitive advantage and growth.
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